Thoughts on The Cinematic Universe Phenomenon

In 2008, Marvel released their international blockbuster, Iron Man. Unknown to very many, Iron Man was the first of multiple superhero films that would lead up to a team-up movie where we would see all of the heroes team up for an epic adventure to save the universe. After Iron Man came Iron Man 2, Thor, The Incredible Hulk, and Captain America: The First Avenger. Following all these was Marvel’s The Avengers. This movie would be the first movie of its kind. There had never been a movie in which multiple superheroes come together to fight evil as a team.

The sequence of films mentioned above were the beginnings of what has come to be known as the Marvel Cinematic Universe. With Avengers: Age of Ultron coming out in just a few short weeks, the second phase of superhero films will come to a close and open the doorway to Marvel’s Phase Three in which we will see new characters such as Doctor Strange, Captain Marvel Black Panther, and even Spider-Man. Not only will we be meeting new heroes, we will come face-to-face with new and even darker storylines, which we will see in Captain America: Civil War and Avengers Infinity War Part One and Part Two. It’s no surprise that the MCU is successful. It is full of characters who viewers love, and love to hate, interacting with each other and taking on challenges that only they can accomplish. In fact, the MCU has been so successful that multiple production companies are doing their best to create their own cinematic universes. At this moment, I can think of the DCU (from DC comics), the Star Wars Cinematic Universe, the Ghostbusters Cinematic Universe, the Classic Monster Universe, the Robin Hood Universe, and, can you believe it, a Transformers Cinematic Universe. I am certain that there are plenty of other cinematic universes in development, but the ones I just mentioned have been given a good bit of the Hollywood spotlight.

The large amount of cinematic universes being in development is, to me, concerning. It is obvious that the studios crafting the above mentioned films are wanting to cash in on the success that Marvel has had, and it seems they are willing to do whatever they can to do just that.

The large amount of cinematic universes being in development is, to me, concerning. It is obvious that the studios crafting the above mentioned films are wanting to cash in on the success that Marvel has had, and it seems they are willing to do whatever they can to do just that.

Some of these franchises have great potential, such as Star Wars and Transformers, though I hesitate to admit it. Both of these have a large universe and cast of characters that filmmakers can play with to create epic storylines that have the potential to make their time worthwhile. These also have, I believe, a better grasp on the nostalgia that studios partially rely on to have success.

Some of these franchises, such as Ghostbusters and Robin Hood, sound like a stretch to me. The former doesn’t have a ton of story potential, really, except for the fact that they are doing movies with two separate casts that will, no doubt, eventually cross over with each other somehow in future films. Robin Hood has some potential, though the only way I can think of making a cinematic Robin Hood universe is taking characters such as Little John and Will Scarlett and giving them prequel stories to show how they came to be part of Robin’s Merry Men. They could also give them separate adventures after the franchises equivalent of The Avengers. When it comes to that concept, they will have to come up with an idea that will require a big team-up film if they desire to go that route.

We will see how all these cinematic universes work out when they are shown on the screen. Some of them will be successful, while others will fail. As mentioned earlier, some studios are depending on the nostalgia factor to make their projects successful, and some of them don’t have as much story potential as the others. In the end, the potential for what may be is what keeps audiences coming to the theaters to watch every Marvel movie. If the upcoming franchises don’t establish that potential from the get-go, then they will have a hard time drawing people back each time they release another installment. It doesn’t need to be a huge “BOOM! Here is what is going to happen… eventually.” In fact, Iron Man did a perfect job at setting up the MCU with a post-credit sequence in which Nick Fury approaches Tony Stark with a proposition; well, a piece of one at the least. Fury mentions something called “the Avengers Initiative,” but the scene ends before the audience is given more. This gives an audience a glimpse of what could happen. The film did not end on any cliffhangers that would never be resolved if the movie was not as successful as it obviously turned out to be. If the cinematic universes in development follow this route, I believe that would be the best way to go. Whether or not they will be successful is something to be seen.

What do you think about all of the cinematic universes in development? Which ones are you excited about and which ones are you not? If you could choose to produce a cinematic universe, what would it be? Sound off in the comments below!


NSJ_0667_EvanA 21-year-old native of Michigan, Evan Morgan is an aspiring author and screenwriter. Coming to the video production school, Center for Creative Media in 2014, he now lives in East Texas amongst a dangerous number of books.

1 comment

  1. seo 28 June, 2015 at 04:56 Reply

    Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

Leave a reply

Your email address will not be published. Required fields are marked *